Where to buy Whisk(e)y?
Many Swedes come to New York for the sole purpose of doing some shopping, and many whisky enthusiast think they can make some good deals on whisky as well. You definitely can, but it might not be as easy as you think. Sweden has been blessed and cursed with a state controlled liquor store known as Systembolaget. Without getting to political, Systembolaget has it's critics, but the truth is that Systembolaget offer an outstanding selection compared to what many stores in other countries can offer. There are two major things that most Swedes don't realize or know about liquor laws in the US, that highly reduce the selection compared to what could be available if the laws where different. First, liquor laws are state specific ranging from strict controlled with state run stores (e.g. Virginia) to more liberal law where wine and spirits are sold in super markets (e.g.California). New York falls in between with privately owned but dedicated wine and liquor stores that has it's own set of regulations. Different state laws make buying from other states difficult or even sometimes illegal.
More however, most states operate on a three tier system, whose roots dates back to prohibition, which means that importers/producers go through distributers who sell to retailers, a business can only fulfill one of these roles, which leaves the retailers in the hands of what the distributers offer, they can not go directly to a producer or import themselves, and vice versa. Small producer has to compete for attention from the distributors with the large international spirit producers and might not even produce enough annual to make the distributors interested.
This together might mean that if there is no state distributer for the brand you are interested in you might not be able to get it, even if it's sold in other states. This also means that prices can vary a lot from state to state, e.g. Ardbeg Uigedail can be found for as low as $55 in California, but expect to pay closer to $80 in New York.
The whiskey shelves at Astor Wines |
That said, there are much good whisky to find in New York. Liquor stores come in many different forms, from specialists to large wine stores to those old school hole in the wall stores, where all the booze and the teller is protected behind bullet proof glass. The two stores I always recommend are: Park Avenue Liquor, who just moved to a new location on Madison avenue. Don't confuse this with Madison Avenue Liquor on the same avenue (Park Avenue Liquor's old location was also on Madison Ave, it has been many years since they were on Park Ave, but they have kept the name). They probably have the best selection of whisky in New York, although they are by far not the cheapest. My personal favorite is Astor Wines. Primarily a wine store but with an excellent selection for spirits including whisk(e)y from all over the world. Both stores offer store exclusive bottles of whisky, Park Ave more so than Astor. Here is you chance to find something that you can not find anywhere else.
What Whisk(e)y to buy?
The obvious answer is American Whiskey, such as bourbon or rye. The selection at Systembolaget has really improved in the last few years, although the selection is incomparable with what's available in New York and some brands are still highly overpriced at Systembolaget.What exactly to buy? My advice to you is first, come prepared. Read up on what is available, read reviews and most of all have several alternatives. Second, try it first if possible (see bar recommendations in part I). Bourbon is hot, and limited and small batches barely touch the store shelves before they are sold out (some brands literally never hit the shelves before they are sold out). Here are some categories:
Kentucky Straight Bourbon (and other traditional American whiskey): There are many brands of bourbon and rye, but most are produced by the big producers in Kentucky (and Tennessee). Not long ago their whiskey was stuck in the warehouses because no one was buying it. Now it's flying off the shelves at a rate that has forced producers such as Buffalo Trace to sell on allocation (i.e. distributor allocates how much each store will receive, versus the store telling them how much they want). The bottom line is, many of these whiskies are unbeatable in quality especially with the price considered. You can still find excellent bourbons for under $30 that is of decent age and taste better than what most new craft distillers can produce. That said, the next category is Craft Whiskey, although there are some really vile stuff out there. The craft distilling industry has just exploded in the last few years and there also many exciting and good tasting new products out there. Craft whiskey tends to be priced higher (many come in small 375ml bottles, priced as 750ml), most of it is very young, often aged for less than two years in really small barrels. It is a special flavor profile that some people love and others hate. The explosion of craft distillers and so-called artisan spirits has also created a lot of new brands that actually are what we call Sourced Whiskey. Sourced whiskey is not necessarily a bad thing, actually most traditional bourbons and rye from Kentucky are sold under names not related to the distillery name. Producers that sell sourced whiskey are in theory not much different from independent bottlers when it comes to Scotch. The fact is that much of the sourced whiskey is of high quality and comes from such distilleries as MGP in Lawrenceburg, Indiana (a former Seagrams distillery) or even from one of the big Canadian distilleries. The difference and problem, in many people's eyes, is that some of these new producers go to extreme lengths to hide the fact that they are sourced, marketing their product often as something locally and traditionally made. A telling sign (but unfortunately not a foolproof way, due to regulations not being properly enforced) is that if the whiskey label states that the whiskey is "produced in" somewhere rather than "distilled in," it might very well be sourced from somewhere else. Although this whiskey is perfectly fine, you might end up overpaying for something just for a made up story.
My recommendation here is to go for something not available at Systembolaget or something that is much cheaper in New York. e.g W.L. Weller is an excellent bourbon from Buffalo Trace distillery made with the same wheat-based mash bill as the legendary Pappy van Winkle. Speaking of...
Where do I find Pappy Van Winkle?
Easy, just follow the rainbow to the end, ignore the pot of gold, and look for the leprechaun hiding behind it. He will sell you a bottle in exchange for some unicorn meat. Seriously, I often see people on Swedish forums recommend New York-bound travelers to buy high-profile whiskeys such as Pappy van Winkle or George T. Stagg. The truth is that these whiskeys are easier to find outside of USA at this point (mostly at auctions). Albeit being annually released, in almost all cases, the few stores that get bottles will sell them to their top customers, and most often you'll have to be on VIP or insider email lists at these stores to even have a chance. That is actually not entirely true; there has been a slight change in the trend and you can actually, at this date, find stores in NYC that has Pappy on the shelves. The reason they are still there: a more than 10x mark-up on the retail price by the store. This does not mean that you can not try it. A large part of the annual allocations go to bars and restaurants, and for a short period during the fall, you might be able to find it on the menu, often at a pretty hefty sum, but not necessarily outrageous.How about Scotch?
In spite of the laws limiting the selection of Scotch imported to the States, there are definitely deals to be made, either on US market-exclusive bottles and/or on different pricing strategy in US. Some current examples (that most likely will be outdated soon): Oban is Diageo's best-selling single malt in the US. Therefore there is, in addition to the 14-year-old and distillers' edition, an 18-year-old available on the US market. In addition, the new Oban Little Bay was just recently launched in the US and has so far not reached any other markets except Duty Free. Macallan recently launched a Macallan Rare Cask in their 1824 range. There is an official Jura called Brooklyn made in collaboration with some well-known Brooklyn profiles. Mortlach Rare old, albeit widely available in Europe, has just seen a big price reduction from Diageo for unknown reasons. It can be found for as low as $50, and remember in the US, it's a 750ml bottle (vs 500ml in Europe) as well. Park Avenue Liquor offers a 24-year-old Highland Park from SMWS. Park Avenue Liquor was also the home of the first Compass Box Peat Monster and has therefore a store exclusive, cask-strength version of the latest Peat Monster 10th Anniversary. Speaking of Compass box, there is a Great King Street, New York Blend available as well.If you are in New York for a longer period, you might have the opportunity to order some Scotch from out of state. Two stores that excel in bringing in exclusive single casks are K&L Wines in California and Binny's in Chicago. Well worth taking a look.
When it comes to independent bottlers, expect to find some US-exclusive casks; the downside is the lack of reviews online compared to casks released in Europe, so it will be a bit more of a gamble unless you have the chance to try it in a bar or restaurant.
Other whiskey?
The US has finally started to catch up with Europe when it comes to Japanese whiskey; most standard expressions from both Suntory and Nikka are available. At least one release of Chichibu is available, and e.g. Hakushu Heavily Peated is still available. No small batch and no silent distillery (with the exception of the two Karuizawa casks bottled by K&L Wines) has reached US shores. Kavalan has a full range, but beware that Kavalan Solist releases don't state Solist on the label due to some trademark issues.A fun whisky to maybe pick up is the French Single Malt called Brenne, available only in US so far and imported by the New York-based Alison Patel.
Systembolaget offers only six different Canadian whiskys and truth to be told, it is not top shelf stuff. Although Canadian whisky outsold American whiskey in USA every year from prohibition to 2010, a similar selection has been available here, but that is changing. More and more high quality Canadian whisky is available in the US, some in the disguise of US craft whiskey sourced from Canada. If you are interested you should at least try Lot No. 40, Masterson 10 year old Rye or Whistle Pig, three excellent Canadian rye whiskies.
How about duty-free at the Airport?
If you fly out of either JFK or EWR, the selection is pretty sad, and the prices are not much cheaper than what you could find in the city. Newark is generally worse than JFK. Both airports' Scotch selection is primarily focused on blended Scotch, such as Johnnie Walker. The best bet is to look for the cask-strength edition of Blue Label. Note that Green Label and Gold Label 18-year-old were discontinued much later in the US, and is still available in many stores, albeit not in duty-free at EWR (Green Label has actually been re-introduced for an undisclosed limited time).
JFK offers some harder to find blends such as Buchanan's and Old Parr (both primarily sold in South America or Asia). JFK also had Glenmorangie Ealanta as late as end of last year, while it had been sold out for a long time in the city.
When it comes to bourbon or other American whiskey, the choice I am afraid is very limited: primarily Jack Daniels, Maker's Mark and Bulliet Rye and Bourbon.
Are there any distilleries to visit?
Yes, if you have time, you can rent a car and drive up to Tuthilltown Distillery (famous for their Hudson bourbon and other whiskey), only two hours north of the city (beware, US roads do not necessarily hold higher standard than Swedish roads, and my first attempt to get to the distillery was stopped by a pothole not far north of the New Jersey Turnpike. A nice day at the distillery was replaced with a few hours at a roadside McDonald's waiting for a tow truck.). The distillery is small and the tour is not that long, but if you get the founder Ralph or his son Gable Erenzo as your tour guide, you have an excellent opportunity to find out what it requires to start a distillery in New York. Mr. Erenzo pioneered distilling in the state during modern times and has fought a lot of regulations and bureaucracy to get the distillery and the Hudson brand to where it is today. The tour ends with a tasting (have a designated driver), and you have the opportunity to buy the whiskey there. The price is slightly higher than the cheapest you can find in the city, but the difference is minor IMHO, and it feels better supporting them directly.
Much easier to get to - and if you have less time to spare - is Kings County Distillery located in Dumbo, near the first subway stop in Brooklyn on the F line. The distillery is really pushing the limits on what can be defined as a farm distillery (the cheapest distilling permit you can get in New York state). It's small and interesting to see. Last time I visited, they just got their shiny new stills made by Forsyth in Rothes, Scotland.
There are other producers of spirit in the city, that on occasion offers tours.